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Writer's pictureArsshi Singh

The world of Bromides!

Updated: Jul 21, 2023


I vividly recall my early days as an entrepreneur in the 1990s, the wild world of advertising. It was a time of learning, where bromides were more than just a chemistry term. No, in this context, bromide became synonymous with the painstaking process of creating photographic prints using silver bromide emulsion. Ah, the days when designing an ad meant grappling with hand spray guns to achieve those elusive gradients.


Back then, the printing landscape as we know it today didn't even exist. It was a world where knowledge was hard to come by, and acquiring wisdom meant devouring the works of advertising giants like Ogilvy and marketing luminaries like Philip Kotler. Their insights still echo loudly, guiding us through uncharted territory.


In those days, the concept of a business coach or an entrepreneur coach was as foreign as a distant land. There were no systematic advisors or planners to turn to for guidance. We navigated the treacherous waters of entrepreneurship with sheer grit and the occasional flicker of inspiration.


How the times have changed! Today, we have the privilege of accessing business coaches and mentors who offer invaluable insights and strategies to navigate the ever-evolving entrepreneurial landscape. We can tap into a wealth of knowledge and expertise that was once shrouded in mystery.


As I reflect on those challenging days, I can't help but marvel at how far we've come. The printing industry has transformed, and so have the tools at our disposal. But the hunger for knowledge and the relentless pursuit of success remains as fierce as ever. We stand on the shoulders of giants, armed with the wisdom and experiences that have shaped us into the entrepreneurs we are today.


The journey continues, and as we forge ahead, let us never forget the hurdles we've overcome and the lessons we've learned. From bromides to breakthroughs, each step has paved the way for our growth and resilience in the face of uncertainty. The entrepreneurial spirit burns within us, driving us to new heights, armed with the knowledge that we are not alone on this journey.


So, let us embrace the modern era of entrepreneurship, where business coaches and mentors stand ready to guide us. Let us leverage their expertise as we create our own success stories, forever grateful for the invaluable lessons learned in the days when printing was an art form mastered through sheer determination and audacity.

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